Does Your REALTOR® Possess A Performance Management Network (PMN) Designation?

Dated: April 4 2023

Views: 60

The Performance Management Network (PMN) designation is designed to empower real estate professionals with the tools they need to make a significant impact on their career and the industry as a whole.

In this article, we will explore the benefits of the PMN designation, the requirements for obtaining it, and the impact it can have on your professional growth. So, let's dive into why earning the PMN designation should be at the top of your to-do list.

What is the Performance Management Network (PMN) Designation?

The PMN designation is a professional certification for real estate professionals who want to advance their skills, knowledge, and career prospects. It is designed to provide you with the necessary tools and expertise to excel in today's competitive real estate market. With a focus on essential business skills, the PMN designation program emphasizes leadership, strategic thinking, and decision-making.

Benefits of the PMN Designation

1. Enhanced Professional Credibility

Earning the PMN designation showcases your commitment to professional growth and demonstrates your expertise in the real estate industry. This credibility can help you attract more clients, secure better deals, and grow your business.

2. Exclusive Resources

As a PMN designee, you will have access to a wealth of resources, including the latest industry news, trends, and best practices. Additionally, you will be able to participate in exclusive events, webinars, and conferences, further enhancing your industry knowledge, expanding your network and professional development.

3. Increased Earning Potential

According to a study conducted by the National Association of Realtors, real estate professionals with a designation earn an average of $27,600 more per year than those without one. By investing in the PMN designation, you are investing in your future earning potential and setting yourself up for long-term success.

Requirements for Obtaining the PMN Designation

To earn the PMN designation, you must meet the following requirements:

1. Be a member in good standing with the Women's Council of Realtors and National Association of REALTORS® as a REALTOR®, REALTOR®-Affiliate, or REALTOR® Association Executive

2. Successfully complete at least three Performance Management Network courses.

3. Designee candidates may pursue one of 2 paths to obtain the designation as follows:

Option A: PMN Business Referrals Track

Option B: Business Leadership Track


Upon completion of the courses and submission of the portfolio, you will be awarded the PMN designation, joining the ranks of elite real estate professionals who have taken their career to new heights.


The Performance Management Network (PMN) designation is an invaluable asset for real estate professionals looking to advance their careers and gain a competitive edge in the industry. With an emphasis on essential business skills, the PMN program provides you with the tools and expertise needed to excel in today's fast-paced and ever-evolving market.

Learn More:


Latest Blog Posts

Know Your Realtor: Agent Spotlight Featuring Robyn Awand

Robyn Awand is a highly distinguished individual in the real estate sector, holding several industry certifications and designations, including an Accredited Buyer's Representative (ABR), Short

Read More

Know Your Realtor: Agent Spotlight Featuring Lisa Graves

As a seasoned veteran in the real estate industry, Lisa Graves has sculpted an impressive career through years of dedication and accumulated expertise. With her mother being a successful real estate

Read More

Know Your Realtor: Agent Spotlight Featuring Jacqueline Bell

Jacqueline Bell is a well-distinguished, yet equally humble real estate expert who has dedicated over two decades to honing her skills and knowledge in this dynamic and evolving landscape.'

Read More

Know Your Realtor: Agent Spotlight Featuring Jim Enholm

Jim Enholm is a distinguished real estate professional who first sought solace in the welcoming embrace of South Padre Island in 1979 after his father set roots in Texas with a successful investment

Read More